On the Internet, of course!
So is it true? Do you believe anything mailed to your customers or prospects is a wasted investment? Let me offer you a story to answer this question.
I’ve been subscribing to a particular email newsletter for about six years. This particular vendor sends more than just the newsletter to my email account. I constantly receive offers, and the tone borders on what I would call “sales pushy.” One day I clicked on a link to their web site to dig a little more into their products. (Yes, that was the purpose for the emails!) When I started reading about their key product I read the primary reason to buy from them was that direct mail is dead! No one opens the mail anymore!
Now on to the second half of the story.
From this same company that sends me emails, I’ve also been receiving direct mail from them – also for the last six years. Not just once or twice, and not six years ago, but this week! Sometimes these direct mail letters are normal letters. Other mailings may be more unusual (like “dimensional mail”).
Here’s the point: Direct mail is not dead, but bad marketing will kill direct mail results.
You can always use direct mail as part of your marketing mix, just make sure you have good marketing to support it!
Unsure how? Please contact Mentor Marketing and I’ll be glad to help.
Good Marketing To You!